Trust
Sponsored content policy
Revenue supports the work; it does not purchase editorial control.
Clear labeling
Paid material is labeled “Sponsored,” “Partner Content,” or another plain-language disclosure at the top of the page and in promotional placements.
Editorial independence
Sponsors may not direct independent coverage, suppress criticism, or receive advance review of unrelated journalism. Editorial and commercial decisions remain separate.
Standards
Sponsored material must be accurate, lawful, useful to our audience, and consistent with our values. We may reject or remove a campaign that is misleading or damages reader trust.